Arctic7 helps gaming companies, film studios, and TV networks expand their stores across multiple platforms.
It’s a concept known as transmedia — when a story or world is told across multiple platforms, and where each format adds something unique to the experience. It’s not copy-and-pasting the same story everywhere. It’s like building a bigger world, one format at a time.
This company combines traditionally separate production pipelines into a single, unified platform. Instead of a studio hiring one company to build a game, another to produce a film, and another to create digital content, Arctic7 handles it all.
Arctic7 has worked on content from blockbuster franchises like Star Wars and Marvel. And it has collaborations with Disney, Microsoft, and Riot Games’ Hypixel Studios.
its founding team worked at gaming-giant Electronic Arts and started Sperasoft, a game-development business that was acquired in 2017 by Keywords Studios.
Arctic7 is targeting a big industry here. Between gaming, movie, and virtual/augmented reality, the entertainment industry is projected to be worth a trillion dollars by 2032. And Arctic7 believes the timing is right to target this industry.
More than half of Gen Z and millennials play a video game after watching a related TV show or film. Studios are responding by adopting game technology for film production. And this shift is accelerating across the entertainment industry. Game engines now power film and TV production, while franchises increasingly launch across multiple platforms simultaneously to meet audience expectations.
Below are a few recent notable examples of franchises that achieved success across multiple platforms:
The Witcher — Netflix's series drove significant renewed interest in CD Projekt's game franchise, bringing new players to titles released years earlier and expanding the audience far beyond gaming.
Cyberpunk 2077 — The anime series Edgerunners generated a surge in player activity, with concurrent player counts jumping significantly and the game re-entering sales charts months after its original launch.
Fallout — Amazon Prime's series premiere drove a resurgence in players across the entire game franchise, with older titles seeing renewed sales and active player counts reaching all-time highs.
League of Legends — Riot Games' Arcane on Netflix introduced millions of non-gamers to the franchise, expanding the audience while deepening engagement with existing players through coordinated in-game events.
The Last of Us — HBO's adaptation drove significant sales of the original PlayStation titles years after release, proving that well-executed transmedia can extend franchise lifecycles and reach new demographics.
Star Wars — Decades of coordinated storytelling across films, games, books, and streaming have built one of the most valuable entertainment properties in history.
Arctic7 has generated more than twenty million dollars in lifetime revenue. It does so through various services. For example, studios, publishers, and brands pay the company to develop games, produce content, and support digital production.
The startup has two projects underway — a pair of anime-to-live-action pieces — and more than sixty million dollars’ worth of active deals in its pipeline. Arctic7 aims to expand to Eastern Europe and in Canada.